We prepared a marketing plan in advance of the release, trying to apply all that we've learned from my experience with ImageFramer and from other sources.
Kosta performed this research and we published it on our blog. Following its conclusions, we "played" with several ideas but finally settled on a financial application.
#Imageframer review mac mac#
Specifically, we decided to look into the various Mac microISVs and see how their offer distribution. Since choosing a new product is an important decision, we thought to first do some research. We soon decided that we wanted to develop a second product. Otherwise, the business will not grow.įirst we decided to take a deeper look into our long term strategy. Over the time I started to realize that marketing should be done properly, smarter and that more resources should be devoted to it.
#Imageframer review mac software#
The first couple of years I've done the usual basic set of marketing activities that most mac developers do, such as listing on the software listing sites, SEO, a couple of MacZOT appearances and a little of other stuff such as trying to do some joint ventures with frame manufacturers. But I do love reading business books and blogs and listening to podcasts on these subjects to educate myself. JG: I must admit that I started this business without much real-life knowledge in marketing, as a developer. Please forgive Jacob for using the term "MicroISV" - I think the term "indie" is much more approachable, but that's just me….ĭW: Can you tell us about your marketing activities? I was able to ask Jacob some questions about how they do marketing Kosta stepped in as well to answer a couple of questions near the end. Lately Jacob has left his day job to concentrate fully on Apparent Software. In early 2009 Jacob partnered with Kosta Rozen to take Apparent Software to the next level.
Starting with programming as hobby since the age of about 12, on multitude of platforms, he made it a part-time business in 2006, alongside his career in electronics engineering. Jacob Gorban founded Apparent Software in 2006 with the release of ImageFramer.
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